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Discounts to Motivate shop keepers to purchase one’s product

Prohibition and Legalization,Permissible Acts,Discounts to Motivate shop keepers to purchase one’s product

Fatwa No :
41840
| Date :
2020-09-13
حظر و اباحت / جائز و ناجائز / مباحات

Discounts to Motivate shop keepers to purchase one’s product

We sell sanitary items from our factory to shop keepers and give them a sale target. At the end of the year, a discount is given to whoever fulfills the target. The bigger the target, the more discount is given at the end of the year, and the smaller the target the lesser the discount. Discount will not be given to whoever fails to fulfill the target. Is this permissible?

الجوابُ حامِدا ًو مُصلیِّا ً

In order to motivate shop keepers to purchase one’s product, it is permissible as per Shari’ah to give them sale targets, as well as discounts upon the fulfillment of the sale targets.

مأخَذُ الفَتوی

کما فی الھدایۃ: و یجوزللبائع ان یزید للمشتری فی المبیع و یجوز ان یحط من الثمن الخ (۳/ ۵۹) واللہ اعلم بالصواب

And Allah knows best
مفتی عبد الباقی اخونزادہ عُفی عنه
دار الافتاء جامعه بنوریه عالمیه

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